Privacy Policy
Last updated: July 14, 2026
Template notice: this page is a starting point, not a binding legal document. Have a Florida-licensed attorney review it before publishing.
1. Introduction
Local Healthcare Marketing (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit localhealthcaremarketing.com (“the Site”) or interact with our services.
We are based in Florida and committed to protecting your information in accordance with applicable U.S. federal law, Florida state law (including the Florida Information Protection Act, FIPA), and — where applicable — the Health Insurance Portability and Accountability Act (HIPAA).
2. Information We Collect
Information you provide directly:
- Name, email address, phone number, practice name and type, city, and message content when you submit forms or book a call
- Communication preferences and subscription status
- Practice-related information you share during strategy calls or engagements
Information collected automatically:
- IP address, browser type, device information, operating system
- Pages visited, time on site, click behavior, referral source
- Cookies and similar tracking technologies (see Section 6)
3. How We Use Your Information
We use information to:
- Respond to inquiries and book strategy calls
- Deliver and improve our marketing services
- Communicate about engagements, updates, and relevant offers
- Analyze website performance and improve user experience
- Comply with legal obligations
4. HIPAA and Protected Health Information (PHI)
When we provide services to healthcare practice clients, we may have access to PHI under HIPAA. In those engagements, we operate as a Business Associate under a signed Business Associate Agreement (BAA) and handle PHI in accordance with HIPAA Privacy and Security Rules. We do not collect PHI from website visitors or from non-client interactions. See our full HIPAA compliance approach.
5. How We Share Your Information
We do not sell your information. We share information only with:
- Service providers (CRM, email, analytics, payment processors) operating under confidentiality and data protection obligations
- Legal authorities when required by law
- Business successors in the event of merger, acquisition, or sale of assets, with reasonable notice to affected users
6. Cookies and Tracking Technologies
We use cookies and similar technologies (Google Analytics, Microsoft Clarity, Meta Pixel in HIPAA-aware configuration) to analyze site usage and improve performance. You can control cookies through your browser settings. Disabling cookies may impair site functionality.
7. Your Rights
Florida residents (under FIPA and applicable state law):
- Right to know what personal information we collect about you
- Right to request deletion of your personal information, subject to legal exceptions
- Right to receive notification of data breaches affecting your information
California residents (under CCPA, where applicable):
- Rights to know, delete, and opt out of sale of personal information
To exercise any of these rights, contact us at Info@localhealthcaremarketing.com.
8. Data Security
We implement administrative, technical, and physical safeguards to protect your information. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security but maintain industry-standard practices.
9. Data Retention
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements.
10. Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy periodically. The “Last updated” date above reflects the most recent revision. Material changes will be communicated through the Site or by email.
12. Contact Us
Questions about this Privacy Policy or your information should be directed to:
Local Healthcare Marketing
Boca Raton, FL 33431
Email: Info@localhealthcaremarketing.com
Phone: (561) 555-0100