Investment in Your Practice — Transparent Pricing
We share pricing up front because your time matters. No “contact us for a quote.” No mystery brackets. Real numbers, published openly.
Why most agencies hide pricing (and why we do not)
You’ve probably done it. You land on an agency website. You scroll through three pages of polished case studies. You go to find pricing — and there’s a contact form instead. You fill it out. You wait. A salesperson calls you, asks questions for 45 minutes, and finally tells you the engagement starts at “investments in the high five figures.” You hang up confused, unsure if you’re a fit, and resentful of the time you just spent.
We won’t make you do that. The investment in our 4-month engagement is published below. If those numbers don’t fit your practice, you’ll know in 30 seconds and we both save the discovery call. If they do fit, the strategy call moves straight to the actual decision: are we the right partner for you, and is your specialty + metro slot still open.
The 4-month engagement investment
Setup
Range varies by scope. A practice that already has a strong website and brand might come in at $3,500–$4,500 for setup. A practice that needs a full brand refresh, website rebuild, GoHighLevel CRM installation, all five core automations, and a content calendar from scratch might come in at $6,000–$8,000 for month one.
Retainer
Depending on services. A practice running primarily local SEO and Google Business Profile optimization with light Google Ads management lands at the lower end. A practice running multi-channel campaigns (Google + Meta + content + social management + ongoing automation development) lands at the higher end.
Optional Retainer
Same monthly retainer range continues if you choose to keep working with us. Decision is made at the end of month 4 based on results and fit. No auto-renewal. No early termination fees.
What you get for your investment
The setup investment plus four months of retainer covers the entire build and launch of your marketing operating system. Specifically:
- Brand identity refresh and strategy
- Website build or comprehensive optimization
- GoHighLevel CRM installation with full HIPAA-aligned BAA
- Google Business Profile rebuild and optimization
- Five core automation workflows (booking confirmations, no-show recovery, reactivation, review requests, membership upsells)
- Google Ads campaign setup and management
- Meta Ads (Instagram + Facebook) campaign setup and management
- Local SEO content production (location pages, service pages, cornerstone blog posts)
- Reputation management and review request workflows
- Weekly KPI reporting dashboard
- Weekly or biweekly strategy calls with the founder
- Front-desk training on workflows and HIPAA-aware patient communication
- CRM and automation training for your team
- Exclusive territory partnership (no competitor in your specialty + metro can hire us during the engagement)
What we do not include in the base engagement
Honesty matters here. The following are real costs to running marketing for your practice that are NOT included in our agency fees, and we will not pretend otherwise:
Ad spend (paid directly to platforms)
Google Ads, Meta Ads, and any other paid media budgets are paid by you directly to the platforms. We never run ads through our own accounts and mark up your spend. Typical Florida med spa or dental practice ad spend ranges from $2,000 to $10,000 per month, separate from our retainer.
Third-party software costs
GoHighLevel runs $97 to $497 per month depending on tier (we deploy the BAA-eligible tier for healthcare). Some practices add specialized tools for booking, payments, or analytics — those costs are visible and itemized.
Photography and video production
We don’t do in-house photo or video shoots. We can refer you to vetted local photographers and videographers in Florida who understand healthcare marketing standards. Typical investment: $500 to $3,000 for a full photo/video session covering 6 months of content.
Who this is built for
The 4-month engagement and retainer model fits practices that meet several criteria:
- Florida-based healthcare practice (or planning to launch in Florida)
- Established or launching, with at least minimum revenue to support a $5,000–$15,000 monthly combined investment in growth (agency + ads)
- Owner is decision-maker (or has direct buy-in from decision-makers)
- Willing to commit to the full 4-month engagement to give the model a fair test
- Wants a true partner, not a vendor running templated services
Pricing FAQ
Why not a single fixed monthly fee?
Because every practice is at a different stage. Pricing the engagement as setup + retainer means a practice that needs a heavier build pays for the heavier build, and a practice that already has a strong foundation pays less. Flat-fee pricing forces every client into the same box and over-charges some while under-serving others.
Can I do month-by-month?
Not for the initial 4-month engagement. The whole point of the 4-month structure is that it gives the systems enough time to install, launch, and prove themselves. Month-by-month pricing rewards short-term thinking on both sides and produces worse outcomes. After month 4, the retainer is month-by-month with 30 days notice for cancellation.
What if I want to cancel before month 4?
You can. We don’t have early-termination fees. You pay for the work completed and we hand over the assets — your website, your brand files, your GoHighLevel account, all your campaign data. We’d rather have an honest conversation about why it’s not working than retain a client who isn’t getting value.
Do you offer payment plans?
Yes. The setup investment can be split across the first two months for practices that prefer that structure. Discuss on the strategy call.
Ready to see if the numbers work?
The 30-minute strategy call walks through your specific situation, confirms whether your metro is open, and gives you a real recommendation on the right level of investment for your practice. Or read about our 4-month engagement model.