Google Ads for Florida Dermatology Practices
Dual-track search campaigns covering both medical dermatology (skin cancer, Mohs, acne, eczema) and cosmetic dermatology (Botox, laser, fillers, body contouring). Each treatment with dedicated campaigns.
Why search ads work for dermatology
Medical derm patients searching “dermatologist near me” or “skin cancer screening” are in urgent intent. Cosmetic derm prospects searching “Botox dermatologist [city]” or “laser resurfacing” are in high-consideration intent. Both convert dramatically better than lower-intent channels. CPC ranges from $4-30 depending on treatment category.
How we structure dermatology Google Ads
Dual-track campaign structure
Medical campaigns and cosmetic campaigns run separately with different budgets, different targeting, and different landing pages. Bundled campaigns underperform because medical and cosmetic patients have fundamentally different intent profiles.
Geo-targeting
Tight radius with bid adjustments for highest-yielding zip codes. Cosmetic campaigns often benefit from broader radius targeting to capture high-income patients willing to travel for premium care.
Conversion tracking on booked appointments
Not clicks. Booked medical visits and booked cosmetic consultations tracked separately.
HIPAA-aware tracking
Pixel and conversion configuration built for healthcare compliance. See HIPAA approach.
Medical campaign economics
Skin cancer screening
High-volume Florida-relevant campaign. CPC $5-12. Cost per booked screening $40-120.
Mohs surgery
Referral-driven category with some direct search. CPC $8-20. Higher patient value.
Acne / acne dermatologist
Youth-heavy demographic. CPC $4-10.
Eczema / psoriasis specialist
Chronic condition patients. Long-term value. CPC $5-15.
Rosacea
Growing category. CPC $5-12.
Cosmetic campaign economics
Botox / Dysport
Highest-volume cosmetic campaign. CPC $8-20. Overlaps with med spa competition but board-certified derm can charge premium pricing.
Dermal fillers
CPC $8-25. Higher lifetime value per patient.
Laser treatments (resurfacing, hair removal, vascular)
CPC $10-30. Premium positioning campaigns.
Chemical peels
CPC $5-15. Often converts to broader cosmetic patient relationship.
Body contouring (CoolSculpting, EmSculpt)
Highest-CPC cosmetic campaign. CPC $15-40. Highest per-treatment revenue.
Dermatology Google Ads FAQ
How long until results?
Medical patients within 7-14 days. Cosmetic consultations within 14-30 days.