Google Ads for Florida Pediatric Practices
Family-focused search campaigns for the highest-intent pediatric search moments. Well-child visits, school physicals, sports physicals, newborn care, ADHD, immunizations — each with dedicated campaigns.
Why search ads work for pediatrics
When a Florida parent types “pediatrician near me” or “pediatrician accepting new patients [city],” they have moved past awareness into active intent. Click costs typically run $3-10 for general pediatric terms. Conversion to booked new family is dramatically higher than lower-intent channels.
How we structure pediatric Google Ads
Service-specific campaigns
Well-child visits, school physicals, sports physicals, newborn care, sick visits, ADHD evaluation, developmental screening. Each with dedicated ad copy and landing pages tuned to the specific parent search intent.
Geo-targeting
Tight radius around your practice with bid adjustments for the highest-yielding zip codes. School district-based targeting for school physical campaigns.
Seasonal bid adjustments
Increase bidding aggressively in August (back-to-school physicals) and spring (sports physicals). Adjust based on the school year calendar for your area.
Conversion tracking on booked appointments
Booked new patient visits, not clicks. Offline conversion uploads from your CRM close the loop.
HIPAA-aware tracking
Pixel and conversion configuration built for healthcare compliance. See HIPAA approach.
Treatment campaign structures for pediatrics
New patient / well-child visits
Highest-volume campaign. CPC $3-8. Cost per booked new patient $40-120.
School physicals (August seasonal)
Concentrated demand July-August. CPC rises during peak season ($4-10). High-volume conversion opportunity.
Sports physicals
Year-round demand in Florida with spring and fall peaks. CPC $4-8. Often converts family into ongoing pediatric relationship.
Newborn care
Long-consideration campaign for expecting mothers. CPC $6-15. Highest lifetime value per acquisition.
ADHD evaluation
Growing category. CPC $5-15. Longer consideration cycles as parents research diagnosis approaches.
Sick visit / same-day appointment
Immediate-intent campaign. CPC $4-10. Same-day booking conversion.