Patient Acquisition for Florida Med Spas
Treatment-specific Google Search Ads, visual-first Meta campaigns, and retargeting that recovers warm visitors. Built around how med spa patients actually buy — and how Florida demand actually flows.
How Florida med spa patients actually decide
A new med spa patient does not see one ad and book a Botox appointment. The journey is longer than that. They see a Meta ad in their feed and follow your Instagram. They scroll your before-and-after content for two weeks. They Google “med spa near me” and your name appears in the local pack. They click through to your website, browse treatments, and abandon. Three days later, your retargeting ad reminds them. They click back, book an appointment.
That patient touched four channels before booking. Most agencies that run only Google Ads or only Meta ads capture maybe one of those touchpoints. We run all of them — coordinated, attributed, and measured against the booked appointment, not against any single touchpoint in isolation.
Channels we run for med spas
Google Search Ads — high-intent capture
Treatment-specific search campaigns for the queries your ideal patient types when they are ready to book. Botox, lip fillers, body contouring, laser hair removal, facials, microneedling. Each treatment gets its own campaign with optimized ad copy and a treatment-specific landing page. Cost per booked appointment typically lands at $40-120 depending on treatment and competition density in your Florida metro.
Meta Ads (Instagram + Facebook) — awareness and lead capture
Visual-first creative campaigns that build brand recognition in your target patient demographic before they search. Awareness campaigns to ideal patient zip codes. Lead generation campaigns for treatment-specific offers (consultation campaigns, package pricing campaigns, holiday promotions). Story ads, Reel ads, in-feed ads — coordinated with your organic social content so the brand stays consistent across paid and organic.
Retargeting — recover warm visitors
Visitors who landed on your treatment pages but did not book are warm leads who need one more touch. We run retargeting campaigns across Meta and Google Display to those visitors with creative tailored to which treatments they viewed. Cost per acquisition is typically 2-3x lower than cold prospecting, making this the highest-ROI ad type in the med spa stack.
Conversion-focused landing pages
Every paid campaign drives to a treatment-specific landing page (not your homepage). Landing pages strip out navigation distractions, focus on a single treatment offer, include before-and-after social proof, and make the booking action one tap away. Landing page conversion rates typically run 8-20 percent versus 1-3 percent for homepage traffic.
How Florida med spa demand seasonality changes the campaign
South Florida and Gulf Coast med spas operate in a market where demand can double in winter (snowbird season, November through April) and contract sharply in summer. Boca Raton, Naples, and Sarasota practices see this most dramatically. Tampa, Orlando, and Jacksonville are less seasonal but still experience pattern shifts.
Standard agency campaigns ignore this. They run flat ad budgets year-round and either overpay in summer or underbid in winter. We design campaign budgets that flex with seasonality — increased spend and capacity planning Q4-Q1 for South Florida practices, more aggressive bidding on competitive winter terms, lighter spend through summer with focus on retention and reactivation campaigns instead of new acquisition.
Patient acquisition FAQ
How much should a Florida med spa spend on acquisition?
New practice in Year 1: $2,000-4,000/month combined Google + Meta. Established at $1.5M+ revenue: $5,000-10,000/month. Premium luxury positioning: $10,000-20,000/month. Add roughly 20-30% to those numbers during snowbird season for South Florida practices.
Do you mark up ad spend?
No. Your accounts stay in your name. You pay Google and Meta directly. We never touch your ad budget.
What about TikTok for med spas?
Selectively. Some med spa categories work well on TikTok with the right content strategy. Most work better on Instagram. We evaluate TikTok case-by-case but do not recommend it as a primary channel for Florida med spas in 2026.