Google Ads for Florida Plastic Surgery Practices
Procedure-by-procedure search campaigns for the highest-intent plastic surgery moments. Rhinoplasty, breast augmentation, tummy tuck, mommy makeover, facelift, liposuction, and more — each with dedicated campaigns and long-consideration nurture sequences.
Why search ads work for plastic surgery
When a Florida prospect types “rhinoplasty surgeon [city]” or “breast augmentation [city]” or “mommy makeover surgeon” into Google, they are at the end of a long consideration journey and ready to book a consultation with the right provider. Click costs are high — $15-60 per click for competitive procedures — but conversion economics justify the spend because a single surgical case represents $5,000-30,000+ in revenue.
How we structure plastic surgery Google Ads
Procedure-specific campaigns
Each major procedure gets its own dedicated campaign. Bundled campaigns underperform because each procedure has different intent profiles, different competitive dynamics, different landing page requirements, and different consideration cycles.
Long-consideration remarketing overlay
Because consideration cycles are 60-180 days, we layer aggressive remarketing on top of Search Ads. Every Google Ads click becomes a remarketing audience touched with Meta, Google Display, and YouTube content for the following 90-180 days.
Geo-targeting
Tight radius for local patients plus broader radius or statewide targeting for practices serving out-of-market patients (surgical vacation market). For international market practices, additional country/language targeting.
Conversion tracking on booked consultations
Booked consultations, not clicks. Offline conversion uploads from your CRM track consultation-to-surgery conversion so we can optimize campaigns against actual surgical revenue, not consultation volume.
HIPAA-aware tracking
Pixel and conversion configuration built for healthcare compliance from day one. See HIPAA approach.
Campaign economics by procedure
Rhinoplasty
High-consideration, high-value. CPC $15-45. Cost per booked consultation $250-600.
Breast augmentation
Highest-volume plastic surgery campaign. CPC $12-35. Cost per booked consultation $200-500.
Breast lift (mastopexy)
CPC $10-30. Often combined with breast augmentation.
Tummy tuck (abdominoplasty)
High-value case ($10,000-20,000+). CPC $12-35. Cost per booked consultation $250-500.
Mommy makeover
Combination procedure — breast + tummy + liposuction. Highest per-case value in aesthetic plastic surgery. CPC $15-40.
Liposuction
CPC $10-30. Often gateway procedure that leads to additional surgical work.
Facelift
Higher-age demographic. CPC $12-35. Long consideration cycles (90-180 days typical).
Eyelid surgery (blepharoplasty)
CPC $10-25. Often first surgical procedure for cosmetic patients.
Body contouring / BBL
CPC $12-40. Regulatory scrutiny higher — Florida has BBL-specific safety regulations that marketing must respect.
Reconstructive breast surgery
Insurance-covered category. CPC $8-20. Different landing page approach emphasizing insurance coordination and clinical expertise.
Plastic surgery Google Ads FAQ
How long until results?
First inquiries within 7-14 days. First booked consultations 14-30 days. Full pipeline stabilization 60-90 days.
Do you handle BBL marketing given Florida regulations?
Yes. Florida BBL safety regulations require specific advertising compliance. We design campaigns that meet regulatory requirements.