Google Ads for Florida Mental Health Therapy Practices
Specialty-specific search campaigns tuned to how mental health clients actually search for therapy. Each specialty with dedicated campaigns, sensitivity-aware ad copy, and conversion-focused landing pages.
Why search ads work for therapy
Clients searching “anxiety therapist [city]” or “EMDR therapist near me” or “couples counselor” are in active intent. Click costs typically $6-25 depending on specialty. Conversion rates significantly higher than lower-intent channels because the search represents a committed decision to seek therapy.
How we structure therapy Google Ads
Specialty-specific campaigns
Anxiety, depression, ADHD assessment, trauma / PTSD / EMDR, couples counseling, family therapy, teen therapy, grief counseling. Each gets its own campaign with tailored ad copy.
Geo-targeting
Tight radius for in-person therapy. Broader Florida targeting for telehealth-capable practices (within Florida licensing scope).
Conversion tracking on booked consultations
Booked initial consultations, not clicks. Offline conversion uploads from your CRM close the loop.
HIPAA-aware tracking
Extra-critical for mental health. Analytics and pixel configuration exclude mental health-relevant page paths to avoid PHI disclosure. See HIPAA approach.
Specialty campaign structures for therapy
Anxiety therapy
Highest-volume mental health search. CPC $6-15. Cost per booked consultation $80-180.
Depression therapy
High-volume. CPC $6-15.
ADHD assessment for adults
Growing category. CPC $8-25. Adult ADHD assessment ($400-1,500 per assessment) represents high per-client value.
EMDR / trauma therapy
Specialty campaign. CPC $8-20. Requires EMDR-trained clinicians. High per-client lifetime value.
Couples counseling
CPC $8-25. Longer consideration cycles (couples typically discuss for weeks before starting). Higher per-client value ($200-350 per session).
Teen therapy
Parent-driven searches. CPC $6-18.
Grief counseling
Specialty campaign. CPC $6-15.
Therapy Google Ads FAQ
How long until results?
First booked consultations within 7-14 days.
Are there Google Ads restrictions on mental health content?
Yes. Google enforces specific policies for mental health advertising. Ad copy must be non-triggering, non-diagnostic, and appropriate for vulnerable audiences. We design campaigns that comply while capturing intent.